So I think we all know the online content war is no joke. In fact, AT&T and Time Warner are merging because of this. However, Apple fights back. Oprah chooses Apple for original content.
The media mogul signed a long lasting contract with Apple. This contract will have Oprah Winfrey, owner of OWN cable TV network, producing videos exclusively for Apple. However, nobody knows what these videos will be about. Or at least, nobody is giving anything away. Well, they did say this program will embrace her ability to reach out to her audience. So we shouldn’t expect a lot of action/adventure flicks from this venture. That’s going to disappoint a lot of folks in our computer service shop.
Many IT support insiders say this is a huge win for Apple in the streaming content wars. Because as most of us know, Oprah Winfrey isn’t just a talk show host or an actress. Over the past 32 years, she has done it all. This includes producing and founding shows like Dr. Phil and Rachel Ray, both of which are still very popular. Also, there is another reason why Oprah chooses Apple. Because they already have some of her content. For example, Apple has an Oprah podcast she calls, “Oprah’s Super Soul Conversations“. In typical Oprah fashion, it’s wildly successful. In fact, it’s a #1 podcast show on Apple.
As we say, we don’t know what will be on these videos, but it’s fun to speculate. Maybe she’ll put reruns of her 1986-2011 talk show. Or maybe she’ll air some of her cable shows, or put some of Dr. Phil or Rachel Ray’s content up there. I can already imagine some new shows and productions will be up here. Or maybe, just maybe, she’ll use this platform to announce her Presidential Candidacy for the 2020 election. Could this be what this is about?