As recently as 2005, digital ad spending didn’t even make $5 billion?a year. In fact, as recently as 2010, advertisers didn’t spend $10 billion on digital ads. So?seven years ago, they?spent much of their efforts?on 20th century style ads (phone book, radio, TV, billboards, etc.). But how things are changing!
In 2017, digital ad spending reached past $40 million. That’s a first; it’s also a 23% increase from 2016. So that’s not enough? Well, mobile ad spending increased as well. In fact, it makes up for the majority of online ads. Furthermore, social media advertising flourished. Because in 2017, that industry grew to nine and a half billion dollars. Facebook and Google (this includes You Tube) lead the charge.
However, digital ad spending isn’t for mega corporations anymore. Small businesses spent 75% more on advertising in 2017. Most of that is going to digital ads, like social media, mobile, and programming ads. One research group is growing even further. They say that the majority of digital ad spending comes from mom and pop stores than Fortune 500 companies. And many are using self-serving tools for their digital ads. However, all the progress isn’t good progress. Because of this trend, some IT service corporations, like Mashable, are laying off employees. I mean lots of them.
What does this have to do with computer serving? I can answer that from experience. When I started in this?computer repair?industry the mid-2Triple000s, the phone book was our main source of advertising. Needless to say, we haven’t used that strategy in years. In fact, I don’t know the last time anybody around here used a phone book (this is not to knock phone books, so if you’re in that industry, I’m not disrespecting you). But it’s obvious to everybody that IT support is playing a far bigger role than it did just ten years ago. How many people do you want to reach in a short period: a few hundred or a few million?