About a week from now, Black Friday, the biggest shopping day of the American year, will take place. But people may not be running to the stores this year. In fact, they may be running to their smartphones. Mobile Black Friday: Could 2017 set records?
I ask that because studies show mobile shopping will increase 45% from just 2015. They also expect mobile Black Friday sales to break records. Furthermore, they believe mobile sales will even beat desktop sales, for the first time in history. But here is my favorite statistic. Only 15% of time spent of apps will come from the top five shopping apps. Such shopping apps include Amazon, Ebay, and Etsy.
However, they expect ‘bricks and clicks’ apps to do even better. Ever hear of that term? Those are retailers that have major physical stores and strong apps. So think Walmart, Target, or Barnes & Nobles. These firms should expect to see a 30% growth on time spent on apps. And it’s not just the USA. In nations like UK and Japan, they’re turning to mobile shopping more than ever, and will do so this Christmas season. So if you need your laptops fixed or computer repair so you can do mobile shopping, call us at Computer Geeks.
Studies told us how mobile and online shopping will increase. But I wonder why? First of all, people of tired of Black Friday scenes like this. When I was a kid, it was a joy to go retail shopping on Black Friday. But now, it’s a matter of life and death. People nearly fought to the death over a $20 crock pot! Think about that! Who wants to endure that? And who wants to drag their kids into that? Also, more people have smartphones than ever before. These devices have more apps available than ever before. But what about you? Will you shop with your mobile device on Black Friday?