The battle between Amazon and Walmart continues. Several years back, they had an online savings war. But now, there’s another war brewing. Amazon vs Walmart: The Cloud Wars.
So here is the deal. Walmart warns some tech companies not to run Amazon’s cloud service. Because if they do, Walmart will cut them off business wise. But Amazon leads the cloud computing market. In fact, they control nearly half of it. Furthermore, some of Walmart’s top suppliers and vendors use the Amazon cloud service. Furthermore, other companies follow suit. But Walmart is perhaps the most powerful corporation in the USA today.
One marketer says companies jump through hoops for Walmart. Then again, people jump through hoops for Amazon. However, this will open the door for more cloud services, like Microsoft. Believe it or not, Microsoft controls only 11% of cloud computing. One Microsoft spokesperson says companies are already leaving Amazon cloud for their services. But you know Amazon doesn’t like this one bit. An Amazon spokesperson calls Walmart’s move ‘bully tactics’. She also says this kind of business is bad for everyone: suppliers, retailers and customers. But the Amazon vs Walmart wars intensify.
So I wonder how much of this has to do with Amazon’s take over of Whole Foods. Let’s not forget. Walmart is big in the grocer business. Amazon wants a piece of it, if not the whole pie. I’m convinced that’s what drove Walmart’s move. I don’t like either Amazon or Walmart. I convict them both for bullying small businesses out of town and creating huge monopolies. But that Amazon spokesperson has a point. Is this move for the good of Walmart’s business? Or is this a political move to mess up Amazon? If it’s a political move, it’s a petty one that can mess a lot of businesses up. All because of the beefing between these two giants. The IT support industry should know better. All businesses should. Who will win the Amazon vs Walmart wars? Or will we all lose?