I’m about to say something surprising: One of the premier social media companies is looking for buyers. Yes, Twitter looks for buyers! Two or three years ago, I thought I’d never utter such a phrase.
One potential buyer would have been Google. Speculators believe Google should be the top buyer of Twitter. That’s not happening. In fact, tech insiders say Google is not and never was interested in purchasing Twitter. What about Apple? They show no interest. ?Disney is a likely candidate. Not anymore. As of now, Disney makes no bid offer. Insiders throw Facebook’s name in the hat. I highly doubt this will happen. Speculators say this isn’t because nobody wants Twitter. A bidding fight is happening. But hired bankers pump up excitement just to increase bids.
The purchase of Twitter will happen. It may not come overnight. The buyer may not be Google, Disney, Apple, or any other major global corporation. Salesforce shows some interest. But Twitter stocks tumble. In one day, Twitter stock fell nearly 20% in one day because of this bidding contest, or lack thereof. In late 2014, their stocks were over $60 ?a share. Today, stocks struggle to be $20 a share. Unless someone, or some company, clears up this process, stocks will continue to decrease.
I never thought this would happen. I always thought Twitter would remain it’s own entity. When it debuted in the late 2000s, it rivaled Facebook for social media supremacy. ?Now, it’s virtually under the auctioneer’s hammer. Apple and Google may not need Twitter as bad as Disney might. Cable subscriptions are down. That’s Disney’s bread and butter. Twitter could replace cable as a premier outlet for promotion and content. People already watch NFL games on Twitter. Why not watch Disney backed entertainment (it pains me to say this, but this includes the Star Wars franchise)? Who will eventually buy Twitter? Who should eventually buy Twitter?