There’s a lot of new beginnings in September. It’s the beginning of the school year. It’s the beginning of the TV season. It’s the beginning of Apple TV season.
This September, Apple will launch their new Apple TV system. It was supposed to be revealed in March, but other things, like the iWatch, took first priority over that. It’s given them time to fix tweaks and make a leaner, meaner Apple TV. For instance, the Apple A8 system has been improved by ?touch pad technology, on-board storage, and an operation system in which the consumer can upload Siri voice control. Apple TV is coming a long way from it’s 2012 debut. Remember that set top box? The set top box that hasn’t yet seen improvement, or even refreshing? Apple is depending on a busy fall and even busier upcoming holiday shopping season (I don’t even want to think about that time of year yet! It’s still summer for goodness sake!). They’re hoping the success of the next few months will lead to their own subscription internet-TV service. That’s been a dream of theirs for years. According to an Apple spokesperson, that dream should come true in the next year. Keep in mind Apple TV’s hardware service is different and will be separate from the TV service.
Logically, that makes perfect sense. I know many of you anticipate yet another way to stream TV. But what if Apple TV concentrates of the TV service first and you get the service? After a hard day, you turn it on for a night of entertainment. That night turns to frustration because the hardware is dysfunctional and can’t bring you quality service. What if you invite friends to watch the big game on Apple TV,(disclaimer: I don’t know how sports are going to play into Apple TV’s system) and the hardware won’t let you? Imagine the embarrassment on your face. You’ll hear it for months. So isn’t it better for Apple TV to take care of their hardware issues before working on their TV subscription?