Samsung is about to release it’s next crop of tablet/smartphone products. So is it’s rival, Apple. But this year, Samsung plays a date game for to keep a competitive edge.
Samsung is scheduled to release it’s newest smartphone-tablet hybrids in August instead of September. That’s when Apple usually releases their next iPhone. In previous years, Apple tends to dominate the tech media and consumer wallets for weeks afterwards. Surely you’ve seen the lines at Apple stores. I’ve even seen people in sleeping bags camping out the night before. But Samsung is no slouch either. In September 2011, Samsung released it’s first Galaxy Note. The Galaxy Note became such a popular money maker that Samsung became credited for a new tech phenomenon: the phablet. That’s a combination of tablet and cell phone. Since then, a new Galaxy Note would be released a Galaxy Note would be released twice a year. September is one of those times. But September 2014 brought two complications: iPhone 6 and iPhone 6 Plus. They were released just weeks before Galaxy Note 4 phones were. Apple won that contest by almost by consumer landslide. This year, Samsung will launch this year’s masterpiece before Apple does to avoid last year’s fate.
And I don’t know what to say about this one. As businessmen, I can understand this move. They were trampled by Apple last year. They’re don’t want to get trampled again. But I wonder does Samsung have a confidence problem? Okay, they were blindsided last year. But their Galaxy Note franchise has been extremely successful over the years. They can stand up to iPhone easily. I’d like to see both Apple and Samsung release their products the same day just to see what the end results are. I see long lines for both entities. So Samsung’s moving up their release dates. Is this an act of business smarts? Or is it an act of fear?