Would you eat Amazon foods? I’m not talking about foods produced in Brazil’s Amazon. I mean foods made from the Amazon.com corporation.
Amazon Corporation Inc. wants to do more than sell you food online. They want to do more than deliver groceries from the store to your home. They want to produce organic foods like milk, cereal and baby food. They want to make their own household cleaning products too. In some circles, so called ‘generic’ brands are synonymous with low quality. But with Amazon’s major following and trusted name, they may destroy that stereotype. Amazon seeks trademark protection for the following products under it’s Element brand: coffee, soup, pasta, bottled water, vitamins, dog food, razor products. Amazon actively seeks a partner in food manufacturing. Various sources say Tree House Foods Inc. is a likely candidate, though neither Amazon nor Tree House Foods is talking. From the charts I’ve read, Amazon may be onto something. In the last 10 years, generic baby food sales have more than quadrupled. ?Generic coffee sales have increased over 50% in that same time span. Generic brand surface care products, cereals, and women’s razor sales have gone up in the last decade. We can partially thank the Great Recession of the late 2000s for this trend. But are generic products really getting better in quality?
That’s the question Amazon needs to ask itself before taking such a risk. I would maybe start with Amazon baby food, since their numbers are doing so well. Then see how it goes. In business, we must take risk. But those risk better be researched and educated risk. Personally, Amazon already has so many factions going for them as it. They’ve got grocery delivery services, drone services, and countless other services. Shouldn’t Amazon focuses on improving these things? Would you buy or consume Amazon generic products?