So you can’t get enough of the late Apple founder Steve Jobs? Yes, another Steve Jobs biography will be out March 24, and you can pre-order it on Amazon.
It’s called Becoming Steve Jobs: The Evolution of a Reckless Upstart to a Visionary Leader. It’s written by seasoned journalists Brent Schlender and Rick Tetzeli. Interview subjects include those who were closest to the Apple magnate, including current CEO Tim Cook, Jobs’ widow Laurene Powell-Jobs, and Disney CEO Bob Iger. It should be made clear that this isn’t the Steve Jobs biography in 2011. Many critics say Jobs was portrayed as a jerk and egomaniac. This upcoming biography has more human tales of Jobs. For instance, when Jobs was in desperate need of surgery, Tim Cook offered his liver, since they were the same blood type. Jobs turned down Cook’s offer. This left a long lasting impression on Cook. “Somebody that’s selfish doesn’t reply like that,” he said. This biography talks of Jobs’ potential job venues, like planning ?to buy Yahoo with Bob Iger. The book talks about Jobs’ return to Apple in the late 1990s, as Apple started to rise from being a struggling ghost of better days to one of the leading technology conglomerates of all-time.
Do we really need another Steve Jobs book? Do we really need another Steve Jobs movie? As long as people buy, then I guess so. I read the first book. While it was harsh at times, it did a good job showing that Jobs, despite being one of the greatest techies ever, was still a human being. Like the rest of us, he also made mistakes and bad choices. Nobody bats 1.000 in the game of life. But this new biography seems to show bonds between his co-workers that went beyond board rooms and computer labs. The story about Jobs’ liver medical crisis alone kind of makes me want to get Becoming Steve Jobs. Would you pay another $22-27 for another Steve Jobs biography?