There’s Google Glass. There’s the iWatch. Samsung is getting in the wearable technology game. It was only a matter of time when Microsoft was going to cast it’s hat in.
According to Forbes magazine, Microsoft plans to launch a smartwatch. This watch is expected to measure heart rates and has a two day battery life, among offering other mobile benefits. The battery life alone is about twice as much as Samsung’s Galaxy Gear and Moto 360. You know they’re going to launch their wearable device just in time for the holiday shopping season, which is very near. Though Microsoft started the process back in May 2014, this will be their first brand new project (I don’t mean spinoff or update of a Microsoft product that already exists) under the leadership of new Microsoft CEO Satya Nadella. Smartwatch is new chartered territory for everybody, but it’s expected to bring in over seven billion dollars in 2015 alone. Some predict smartwatches to be the next big thing in technology. Microsoft, the company that caused a revolution in computer software development, hopes to cash in on this expectant revolution.
But let’s see how Microsoft has done in other areas, especially in recent history. The Windows phone hasn’t been too kind to this company, or to Windows phone users for that matter. It’s lead many a user to frustration and confusion. Maybe that’s why they have less than three percent of the smartphone market. However, the Xbox is the most successful gaming system of all-time. The Kinect is the fastest selling device of all-time. The release date, name, or price of this mysterious device? hasn’t been released yet. But having a battery life longer than their competitors is a huge step up. But I hope that’s not all they’re depending on. The competition is fierce. And they better start making proper connections to get the medical community to support their watch, or this experiment won’t last very long. Will Microsoft survive the wearable technology race?