Do you know the age old saying, “A closed mouth is never fed”? You don’t need to tell that to the technology world; they know the importance of advertising and promotion. Well, most of them do anyway.
Google dominates the race in net digital ad revenue and net mobile ad revenue race. In digital ads, they own 31% of the spoils, while in mobile ads, they took home a whopping half of all revenue. Facebook places a distant second, raking in eight percent of digital ad revenue and nearly a fourth of mobile ad sales. Microsoft and Yahoo are fighting it out for third on the digital ad list, while Twitter is making quite the rising scene in the mobile ad market shares.
But what struck me was the number of companies that didn’t even make one percent of one or both charts. And I’m talking big name tech based companies. Companies like? AOL, Twitter, Amazon and Linkedin didn’t even one percent of digital ad revenue, but Google got nearly a third. Companies like Millennial Media, Yelp and Amazon don’t make one percent of the mobile ad market. Meanwhile, Google and Facebook has nearly three-fourth of that market under their control. So what’s going on here? I doubt Twitter and Amazon just don’t care about these ads, but these numbers are really disproportionate. I get that not all these companies have the same amount of revenue, or even will, for global ads, but for the numbers to be like this? What advantages do Google and Facebook have over the others in digital and mobile advertising?