Ever been to a website, whether it’s a social media site, news site, or any other, and you just couldn’t leave? Yahoo wants to be that kind of website.
And they’re taking creative steps to make that happen. Under the leadership of CEO Marissa Meyer, Yahoo is creating digital magazines. They’ve already hired journalism legend Katie Couric to produce informative videos for Yahoo News. They have fashion cosmetics guru Bobbi Brown for Yahoo Beauty. They’ve also brought on best selling technology author David Pogue and Elle Magazine creative director Joe Zee. Last month, Yahoo Tech won over 9 million new visitors. Yahoo Food is calling on all aspects of food and drink, form Klondike bars to making the best cocktails.
This is another way for Yahoo to continue it’s comeback. And it looks to me they’re off to a good start. I like the way they’re bringing in the celebrities and top experts to launch and improve these various news magazines. But celebrity should be only part of it. I’d like to see regular people put up videos of their favorite food or beauty product, or debate the latest news topic or which tech product is best. Make a dialogue for all people, not just a select few. I hope this works for their sake. Meyer and company shelled out scores of millions. Is this gamble worth it?