Did you see the Oscars last night? Did you like who won (on a personal note, I’m so glad Lupita Nyong’o won)? The 2014 Oscars made history because of another reason.
Oscar host Ellen?Degeneres took a selfie during the show that became the most tweeted and retweeted picture of all time. Actually, it wasn’t really a selfie. Ellen asked Meryl Streep for a picture and many other stars were called into the picture. I think Bradley Cooper was the one who took the picture. That picture has been retweeted over 1.3 million times over, easily breaking the previous record, set when President Obama was reelected in November 2012. This is particular good news for Samsung. Ellen used her Samsung Galaxy Note 3 often during the show. Samsung saturated that show with ads. Too bad Ellen used her iPhone to take backstage photos. I can imagine this will be good for Twitter.
So what’s to make of this? I’m wonder if other phone companies like Apple and Droid are going to follow suit. During the next award show, will their competitors get their host to pump up their latest product? I do have one question about that photo, particular to those who watched the Oscars last night. Was that selfie picture planned all along or was Ellen’s comic improvisation genius at work here?