Rarely have I read about Apple and it’s CEO Tim Cook taking on politics. But it’s happened. And while the results were admirable, they weren’t pretty.
Mr. Cook took on conservative group National Center for Public Policy Research over sustainability issues. This group wanted Apple to share the cost of it’s sustainability programs and be more open in sharing it’s role with other businesses campaigning for environmental sustainability. The NCPPR urged him to push the theory that human beings play no role in climate change and the only reason a business should exist is for profit.? Cook vehemently rejected this proposal. He went even further: he told the NCPPR to sell their stock. He was so upset at the proposal he used the word ‘bloody’ to express his disgust. Some reported he even got emotional.
I think Tim Cook should be applauded for his response. Apple leads the forefront in green and clean energy and they should be praised for that, not bullied. In the end Apple’s commitment to the environment will be better for business and profit. I always thought a business had a responsibility to it’s community, nation and world to make it better, not just put money in it’s own pocket. Plus, what business is it to NCPPR how Apple spend it’s resources, so long as they’re doing so legally and ethically. So if they don’t like it, then they need to get rid of their stock. When it comes to politics, I don’t swing hard either way, but I am happy Tim Cook stood up for his company and stood up to these political bullies. Whose side are you on?