Just 24 hours after Microsoft announced their CEO, Google announced it’s new YouTube leader. She will replace it’s current boss Salar Kamanger, whose held the position since 2010, and is now off to other Google ventures.
The new You Tube boss is Susan Wojcicki. She was one of the first Google employees, even had the headquarters in her own garage. For years, Wojcicki has been looking for a major leadership role. Now she has one, though she’s stepping in a whirlwind of uncertainty. There’s a tug-of-war going on between those who complain they’re not making enough money and those who want to turn it into a the next TV network. You Tube attracts over a billion visitors a month and has rumored to have profited over 5 billion in 2013 alone.
It’s interesting to see where this goes. I see Google stuck with one of their first and most loyal employees. I think that’s saying a lot. If you can’t trust someone whose been there since the beginning, who can you trust? And there are many who are actually watching YouTube channels as much, maybe a little bit more, than network TV. Plus, Wojcicki is an ad exec. Who better than an ad exec to clear up the ad problems and bring more revenue? Of course, I can’t even watch a YouTube video without an ad, but oh well. What do you think YouTube’s future will hold when Susan Wojcicki takes over?