Some weeks ago, I did a top 10 list on the most tech savvy nations on Earth today. I don’t remember if India made that list. If I didn’t put them there, my mistake; they deserve to be. They’re one of the biggest smartphone markets in the world today.
India has surpassed Japan as the 3rd biggest smartphone market today. They’re behind only the United States and China. Their favorite brands are Apple, Samsung and a local Indian phone maker called Micromax. India’s smartphone use has increased 163%, compared to the global average of 39%. One can also thanks improved distribution and marketing in the countries. Keep in mind India’s population?was 1.24 billion in 2011. Not only?is their general population growing,?so is their middle class. The number?of middle class families was 5% in 2005. By 2015, it’s expected to be 25%.?Although it’s a small part of the population, these numbers are expected to continue rising.
Also keep in mind companies like Apple are losing share in revenue in Europe, while gaining share in India. With Italy, Spain, Greece, Portugal, Cyprus and Ireland near economic meltdown, and the UK and France in economic uncertainty, that’s to be expected. Even in the US, the smartphone market growth is only 19 percent. Compare that with India’s growth and 86 % in China. Does the mean more of Apple and Samsung’s being is going to go to India? Does this mean technology is shifting West to East? What, if anything, does this potential shift mean to you?