You Tube vs. Facebook, Next Round

For a decade, You Tube has been the premier social media video site. For almost that long, Facebook has been the premier social media interaction site. These two worlds have been clashing for years. The clash seems to be approaching a climax.

This rivalry played out at last week’s VidCon conference, as Facebook, You Tube, and smaller competitors didn’t hold back trying to lure Internet celebrities and vloggers to their side. For years, You Tube held a virtual monopoly on video blogs. But lately, Facebook has been on a campaign to become one of the major, if not the major social media video source for producers and advertisers alike. At VidCon, Facebook showed off it’s visible management tools for video producers. They showed off a ‘spotlight showcase’. This highlights top Facebook video ads and teaches others to make great ads directly aimed at their customer base. According to the Wall Street Journal, increased competition makes You Tube have better relationships with their most popular You Tube vloggers. Facebook isn’t the only rising competitor. Up to 82% of Twitter users watched video content on Twitter in May 2015, mostly on mobile devices.

This increased video competition between You Tube, Twitter, Facebook and others is good. It’s good for the video producers. It’s good for advertisers. It’s good for fans like you and me. You read it yourself. Competition is forcing You Tube to do better by channel producers and advertisers. Remember, when a corporation is too big to fail, they’re too big to care. The social media video race keeps You Tube in check. Plus, this could open up the door for more vloggers. Let’s say you’re starting an Internet show, but You Tube is too crowded. But there’s opportunities on Facebook to start your videos. And there’s advertisers to cater to your audience. And there’s a hungry audience, including your Facebook friends, waiting to hear it. Where would you start your video blog channel?

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