The mobile revolution has no end in sight, and investors are getting in on the trend. In the past twelve months, mobile Internet companies made over 19 billion dollars in investments alone, setting a new record.
While no aspect of mobile business really ran away it, mobile commerce got the biggest piece of the pie, with 4.2 billion dollars. That was followed by mobile travel and transportation with $3.3 billion, utilities with $1.8 billion. It should come as no surprise that games came in fourth with 1.1 billion dollars in investments. And as a sign of the times, wearable technology took a slice of the pie, though it was a small one. In the last 12 months, $300 million was invested in this new tech phenomenon. Others mobile business categories who raked in around a billion dollars include social media, food and beverage, and advertising. However, the picture of return on investment is fairly different. Transportation far leads the pack in that arena, with 78% return. Social networking places a distant second, with a 45% return on investments, gaming, around 40%. And just because investors are generous with your interest doesn’t mean you’re going to do well. Utilities, ranked third in the money received from investors, their return was negative 67%.
What does all this mean? Well, if you’re trying to launch a mobile e-commerce business or travel app, you should be in luck. There are venture capitalist out there ready to take a chance on your rising business. If you’re trying to launch the next gaming phenomena, you’ll probably find a good investor and he’ll probably make a killing, so you’ll both win. If you are an investor, I wouldn’t be so eager to look for a mobile advertising marketing company. Your chances of getting anything are almost as low as it is with utilities.If you had the money, power and resources, what kind of mobile business would you invest in?
Happy Halloween and be safe out there!